The campaign content here is the result of paid collaborations with influencers to authentically and engagingly highlight We’re Not Really Strangers products. My role spans every step of the process, from scouting influencers who align with our brand values to strategizing creative concepts that resonate with their audiences. I oversee content approval to ensure each video reflects our messaging and manage campaign execution to deliver impactful results, including increased visibility, engagement, and sales. Each partnership is crafted to build meaningful connections while driving brand growth.